Locanda Marco
LOCANDA MARCO
Bellinzona
Elaboration of the graphics, invitation for the discovery of the new Locanda Marco project.
Interior design
External facade
Appleprobe: a new path
Medical design
Ergonomic innovation
For our second issue we wanted to write about medical equipment design, as we have seen the medical industry innovate and grow in the last 20 years.
I believe it is one of the most interesting fields in which a designer can work, and we are dedicated to continue designing medical devices that can improve the lives of patients and doctors.
How do you re-design a cultural Icon?
COFFEE MAKERS EDITION
Gaggia Baby
For our first issue we wanted to talk about coffee machine design. Not only because we have been designing them for many years, but also because we are designing them with passion.
Interview: Carlo Bach for Illy
COFFEE MAKERS EDITION
Gaggia for Illy
For our first issue we wanted to talk about coffee machine design. Not only because we have been designing them for many years, but also because we are designing them with passion.
Interview: Fabio Rezzonico
Medical design strategy
Interview
For our second issue we wanted to write about medical equipment design, as we have seen the medical industry innovate and grow in the last 20 years.
I believe it is one of the most interesting fields in which a designer can work, and we are dedicated to continue designing medical devices that can improve the lives of patients and doctors.
Interview: Dr. Gail-Suzanne Brown for Fresenius
DESIGNING LIFESAVING DEVICES
Interview
For our second issue we wanted to write about medical equipment design, as we have seen the medical industry innovate and grow in the last 20 years.
I believe it is one of the most interesting fields in which a designer can work, and we are dedicated to continue designing medical devices that can improve the lives of patients and doctors.
Performance of the digital artist: images and sounds interact with visitors' movements
Exhibition & Events
The importance of a set-up project is to create a complete sensorial experience through lights, sounds, colors and materials.
Our idea of a stand is not just to create beautiful architecture: getting the visitor’s attention and leaving a memory of the visit requires more than a beautiful stand. The purpose of an event is to engage visitors emotionally and stimulate their curiosity. This can be done by consciously designing the emotion of a space. Emotional design has three dimensions; visceral (intuition), behavioral (reaction) and reflective (meaning). The goal is to create emotional spaces that can have a positive effect on communication. The exhibition design offers a unique opportunity to connect to visitors. The first objective is to elicit an experience with the Brand or the product; once an emotional space has been created and the consumer is intrigued, the space must be supported with content. Messages can be conveyed through traditional communication, made of graphics and videos, sometimes involving communication of interaction with the visitor is more effective. Through reflective reworking, the visitor will remember you even after the event. In the exhibition areas, emotions decide which companies we remember and which we forget.
Solidarity activities
invitation to give consent to solidarity activities, each participant makes a donation to a defined organization.
PARIS, CPHI 2015
Illusionist sofa
a special canvas stretched in a frame deforms and creates a comfortable seat: it attracts visitors for a photo.
CHICAGO, ASCO 2014
Solidarity activities
invitation to give consent to solidarity activities, each participant makes a donation to a defined organization
VIENNA, ECR 2016
Who wants to be a millionaire?
Who wants to be a millionaire in version dedicated to Bracco’s imaging portfolio.
VIENNA, ECR 2019
Interactive product panels
they discover and change their appearance according to the movement of visitors.
VIENNA, ECR 2010
Digital Artist performance
images and sounds interact with the movements of those present.
NAPLES, SIRM 2016
Mini golf
set up on the stand to emphasize the double action of a drug.
CHICAGO, ASCO 2018
Interactive word crossing
when the game is complete, the image appears in the background.
CHICAGO, ASCO 2019